Last night, I spent several hours categorizing the entire frozen food industry, and creating a relatively complete mind map for product classification in sub areas with commercial value.
Because the entire frozen food industry is so large, it is really surprising to find that no one has done such a thing.
After all, the vast majority of people in the frozen food industry are only engaged in a specific sub field of work, or a few, and it is indeed rare to engage in the entire category. The editor only dabbled in a few very small sections, and indeed all of them were analyzed with too much information and difficulty.
It is precisely because it is difficult that it has value and significance, so I am also willing to do such a thing. As a hobby, it is also quite good, at least it can benefit more people, and I can also explore more business opportunities in it.
The next morning, a small number of employees in the frozen food industry asked me for this high-definition map of the commercial value classification of the 2020 frozen food sub industry, and everyone expressed gratitude and recognition.
Indeed, this is also what I spent an evening in my spare time organizing, based on my own understanding of the entire industry, along with a comprehensive summary and analysis of many business and consulting reports, as well as a large amount of materials such as news and self media.
I can't say how accurate or professional it is, let alone the term "teacher" that fans consider. It's just that I was the first to spend time and energy on this task, which is relatively small in value;
The vast majority of frozen food practitioners and bosses, including the editor, only involve a small segment of the frozen industry, not all of them.
I only have 12 years of work experience and several major industries, and I have relevant work experience in various fields such as technology, marketing, management, retail services, and consulting. There have been successes and failures, which are complex but not profound.
However, in terms of perspective, it may be a bit broader and the path may be a bit wilder, and this may bring some different values and trigger deep thinking for the traditional and relatively closed refrigeration industry.
Group based enterprises with a history of over 20 years have crossed multiple segmented frozen food fields, such as Sanquan, Missing, Qianwei Central Kitchen, Anjing, and other group based frozen food enterprises. They have the ability and abundant funds and capital to rapidly expand and upgrade their industrial landscape.
They have started to specialize in a single category of products and gradually expanded to a wide range of segmented frozen ingredients, deeply occupying the minds of consumers and becoming a product research and development promotion trend that affects the entire industry.
At the same time, professional managers, traditional distributors, and manufacturing entrepreneurs who previously worked deeply in the frozen food industry, such as Lin Zhiyong from Frozen Online, Liu Zhu from Fujian Chuanduoduo, and Zhang Shuang from Sichuan Dinghui Hot Pot Ingredients, among others,
In the years of business operation in the refrigeration industry, many new business opportunities and opportunities have been discovered, and new businesses and business models have been transformed and upgraded, either through innovation or transformation, bringing more options for the development of the refrigeration industry;
The root of all things is only the essence of minimalism, and knowledge is the foundation of innovation. Must have sufficient professional experience or knowledge to drive innovation;
For example:
The rise of frozen B2B platform category has entered the entire category of frozen ingredients;
There are matchmaking trading platforms for frozen food ingredient information, such as frozen food exchange;
Platform service providers with frozen ingredients and delivery services: Frozen products arrive at home;
Provide product customization services for manufacturers and solutions for merchants on B2B platforms in stores: frozen products online;
These B2B platforms in the vertical field of frozen food will continue to expand their business landscape, and fully and proficiently utilize the complete set of mature technologies and software of the Internet, rapidly upgrading and evolving;
In just a few short years, they have taken over cities and territories, financing and integrating people and products, and entering the vision of more frozen people;
Their ultimate evolution process:
Transactional B2B → Supply Chain Services S2B → Integrated Industrial Internet
At the same time, the hot pot ingredients have been tested and rapidly copied in the retail business. With the help of SAAS, the gradually mature cold chain industry and other infrastructure, advanced management software and strong foundation resources, the platform, integrated distribution of central warehouses and other previously difficult to cross regions have been realized, and standardization, replicability, informatization, process, innovation normalization of each city has been achieved.
The above are all prefaces to this article. Today, the editor will introduce and understand a brand new industry, in which many people may have been deeply engaged for a long time and are quietly making a fortune.
Quick frozen fruits and vegetables industry
This is an industry that the editor will mainly analyze and gain insights into today, as always, to provide everyone with a deep and comprehensive understanding of this industry.
The editor will write a professional article on all the frozen food sub sectors in the second half of this year. However, further exploration will be carried out, and the series of articles will allow everyone to delve deeper into it.
Or take you to dig gold, or let you dig a well. Anyway, I won't intentionally disrupt your sense of propriety, haha!
As long as you are willing and exceptionally firm in believing that this is a great industry or industry, then,
You will definitely be able to find your own big diamonds or a continuous stream of well water in this industry.
All the previous wasted efforts and time, setbacks, detours, and detours, you will bleed, sweat, or even shed tears in the process of achieving the final victory. In short, it won't be too easy, after all, the business environment has deteriorated significantly in recent years, and let's cherish the past!
If a husband is noble and persevering, success or failure is beyond doubt. I want to cut down huge stones, making a monument is a thousand words long. Up on Chen Yuema Zhuang, down on a mule fainting, although ashamed of his heroic words, still comforting the heroic soul
The editor sometimes likes to be serious nonsense, but he can still get back to the main point
The central argument of this article is:
1) Revealing the secrets of the past and present lives of the frozen fruit and vegetable industry;
2) Several arguments on the future prospects of frozen fruits and vegetables;
3) The current industrial status and opportunities of frozen fruits and vegetables;
4) The several arguments raised have brought us some thoughts;
5) Add some small stories to intersperse inside;
Q: What is frozen vegetables and fruits
To be honest, the central temperature of frozen vegetables and fruits must be within 30 minutes, from -1 ° C to -5 ° C, and then below -15 ° C. Only frozen vegetables that can reach or exceed this speed can be called frozen vegetables and fruits.
In supermarkets in the UK:
The sales types of mainstream supermarkets in the UK are quite similar. Taking ICELAND supermarket's frozen vegetables and fruits as an example, the approximate types of frozen vegetables and fruits are as follows:
Vegetables: corn, peas, carrots, cauliflower, broccoli, onions, bell peppers, sprouts (a type of cabbage), spinach, mushrooms, string beans
Fruits: pineapple, blueberry, strawberry, raspberry
Seasonings: garlic, coriander, ginger, chili
Other types seen in supermarkets include:
Sainsbury: broad beans, edamame, pumpkin, cherry, yellow peach, mango
ASDA: parsnip (a type of rhizome)
Farmfood: Swede (a type of rhizome), leeks
There are about 11-17 common types of vegetables, 4-7 types of fruits, and 4 types of seasonings mentioned above, which theoretically can cover daily needs. In addition, the sales situation of all supermarkets has not been taken into account, and supermarkets generally sell various mixed fruits and vegetables such as vegetable mix and fruit mix, which may contain fruits and vegetables other than those listed above. Therefore, there are actually more options available, with a total experience of over 60.
The above is the statistics of international students in countries such as the UK. In fact, the vast majority of families in countries such as the UK, the US, Japan, Poland, and New Zealand have become accustomed to frozen vegetables and fruits.
Frozen vegetables and fruits, especially frozen vegetables, provide a good solution for those who are too lazy to cook but do not want to eat takeout, especially for busy students and office workers.
And this group of people is the fastest to accept new things, which later became popular in families abroad. Our country is still in a stage that needs to be developed.
The development of an industry must have authoritative enterprises or national standards implemented in order to achieve orderly and rapid development. The fruit and vegetable industry also follows the laws of the market in a down-to-earth manner.
On October 10th, the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and the National Standards Commission approved the release of the national standard "Management Regulations for the Production of Frozen Fruits and Vegetables", which proposed specific specifications and requirements for the processing of frozen fruits and vegetables from the aspects of processing materials, equipment and facilities, hygiene, production process, and quality control. The "standard" was officially implemented on March 11, 2015.
Detailed and specific specifications and requirements have been made for the processing of raw materials, equipment and facilities, hygiene conditions, production monitoring, and quality standards in the frozen fruit and vegetable industry
Raw materials: The processed vegetables and fruits must be fresh and undamaged;
Chinese people have always been rampant in business as unscrupulous merchants, and the expulsion of good currency by bad currency has a long history. Many people must have seen the business secrets involved. Vegetables and fruits are not durable to store and decay quickly, which is sure to cause many people to lose their minds.
Especially for the group of businessmen who have done fruit and vegetable business, they are very clear about their profit channels. The editor has also been engaged in the fruit business for 5 years, naturally becoming too familiar with this industry. There is no need to elaborate on the dark side of it. Everyone is very clear in their hearts and hopes that they can apply their shrewd thinking to the right path in this regard, earning not only money but also future fame and honor.
Equipment: Quick freezing processing enterprises are required to have mechanized (or semi mechanized) processing conditions;
The construction of factories and flow processing lines is no longer the previous form of small workshops and semi manual extensive production, with low efficiency and inability to scale production, which is not conducive to promoting the healthy development of the entire industry and the coordinated development of the upstream and downstream of the entire industrial chain.
There will definitely be many people asking where these devices can be purchased according to this explicit regulation? Where is it produced domestically? This information is worth millions, do you think?
Just don't invest in the production equipment of masks like investing in them. Ultimately, make quick money and just float away.
Hygiene: Provide facilities such as toilets and hand washing and disinfection, as well as hygiene management requirements for production operations;
It should comply with the requirements specified in Appendix D of the "HACCP Application Guidelines for Quick Frozen Food Production" GB/T25007. The selected requirements, detergents, and disinfectants should respectively comply with the requirements specified in the "Hygienic Standards for Washing of Food Tools and Equipment" GB14930.1 and the "National Food Safety Standards for Disinfectants" GB14930.2;
Monitoring management: The temperature and time required for quick freezing of different types of fruit and vegetable products are standardized, and strict requirements are set for product inspection, temporary storage, transportation, and sales.
1) Beneficial to promoting the improvement of fruit and vegetable processing technology level;
2) Provide efficient utilization of fruits and vegetables to reduce waste;
3) Stimulate market demand and stabilize the income of fruit and vegetable farmers; At the national level, it will increase farmers' income and make breakthroughs in poverty alleviation efforts;
There is actually a lot of information here, and digestion and absorption take time. For example, on the eve of the rise of community group buying e-commerce, the fierce competition in the fresh food industry between 2014 and 2018 resulted in a huge waste of fruits and vegetables, which cannot be overstated. Is the current prepayment method and planned delivery method of social enterprises somewhat similar to the planned economy during the reform and opening up?
Yes, it's really back to the planned economy again. Divide the allocation according to needs; Fruits and vegetables are non renewable resources, and there has been a huge and serious conflict of interest between the growing market demand and the severely mismatched backward planting and production end.
There are many solutions, such as information transparency, improving processing capabilities, and national policy support;
For example, the rise of Meicai.com is a historical inevitability!
Allowing the vegetables and fruits of thousands of farmers to flow into ordinary people's homes at more reasonable prices and through more reasonable channels;
Solve the current situation of planting bases in backward and unsold areas with large orders, enhance scale, intensification, and industrialization, increase local economic income, and benefit the people;
Standardize the processing process of vegetables and fruits using large assembly lines, reduce costs, meet the increasingly sophisticated household consumption, shift from extensive to precise, and eliminate waste;
Since so many e-commerce platforms have come together to transform China, a millennium old agricultural country, the fundamental solution is: the only way we must enter a truly developed country is to liberate productivity and improve production efficiency.
The development and maturity of frozen vegetables and fruits will also be a necessary path for human development, especially for China to enter the industry of developed countries.
As is well known, Japan is an island country with a sparse land and disasters, and a fast pace of work, with a population of over 127 million. More dense and terrifying than the Chinese
In 2016, Japan used 1 million tons of frozen vegetables, with an average annual consumption of 8 kilograms of frozen vegetables per person.
In 1984, Japan's domestically produced frozen vegetables exceeded the 100000 ton mark for the first time, with imported frozen vegetables reaching 178000 tons that year.
Japan's hosting of the Olympic Games for the first time in 1964 allowed its economy to take off for nearly 20 years, just as Japan urgently needs to host the Olympics again to boost its sluggish economy. Shinzo Abe of Japan also resigned in August, after frequently changing the leaders of many countries, which did not change Japan's sluggish and decadent situation.
Due to Japan's lack of luck this time, it encountered a global pandemic in 2020.
The development process of frozen vegetables and fruits in Japan is as follows:
Since 1964, Japan's modern food industry has developed rapidly;
In 1993, domestic frozen agricultural products reached a peak of 115000 tons;
In the 20 years after 1993, the quantity hovered between 80000 and 100000 tons;
Starting to rely heavily on imports to solve the problem;
In 1994, imports exceeded 500000 tons: (from countries such as the United States, China, and Southeast Asia);
Imported 800000 tons in 2006;
In 2012, imports reached 952000 tons;
In 2016, 944000 tons were imported;
By 2020, it will exceed 1 million tons;
Why do you always take on the little Japanese next door? Because he is one step ahead of us, we can only follow him for a while to surpass him.
And the historical process of frozen vegetables and fruits in China:
It's a bit slower than Japan;
Research began in the early 1970s;
In the 1980s, due to international trade demand, imported equipment was introduced to produce frozen vegetables;
In the mid-1980s, in order to solve the vegetable supply problem in the three northern regions, domestic equipment was developed for production;
In the 1990s, the export volume, variety quality, and equipment of speed vegetables began to take off;
In 1991, there were over 60000 enterprises exporting frozen vegetables;
In 2002, due to China's accession to the WTO, the export volume of frozen vegetables tripled to 1 billion US dollars; The export variety has also reached over 30;
It was not until the formulation of standards for frozen fruits and vegetables in China in 2014 that more than 200 processing enterprises of frozen fruits and vegetables were able to compete fairly.
Secondly, the loss of various industrial chains has been reduced, and from then on, frozen fruits and vegetables in China have transformed from an extensive production and processing mode to an intensive and large-scale industrial form for development.
The rapid development of the entire fresh e-commerce industry has actually driven many industries to follow suit, and history will remember 2015. Previously, the editor had a lengthy introduction to 2015, as follows.
The secret history and wealth history of the Hundred Orchard Masters and Hunan's leading figures are not smooth; Will someone take their old path and break the game?
Whether it's fresh e-commerce or group buying e-commerce, there's one requirement: standardization, small portions
(The population forming a family is decreasing, with one single, two newlyweds, and a family of three with a child being the norm)